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Business · High demand

Study Digital Marketing in South Africa

Grow brands and revenue with content, search, social and performance marketing.

22–32Typical APS range
1–3 yearsStudy duration
R 200k – R 650kSalary range a year
74/100Growth outlook

School subjects

  • English
  • Business Studies helps

Qualifications

  • BCom Business Management
  • Marketing diplomas

Skills you will build

  • SEO & SEM
  • Analytics
  • Content strategy
  • Paid media

Where it leads

  • Digital Marketing Specialist
Loopbaanbiblioteek

Example programmes and APS

ProgramUniversiteitAPS
BCom Business ManagementNelson Mandela University26
Vrae

Digital Marketing: frequently asked

What subjects do I need to study Digital Marketing?
Most institutions look for: English, Business Studies helps. Check each university’s exact minimums.
What APS do I need for Digital Marketing?
Programmes in Digital Marketing typically ask for an APS of about 22–32, depending on the institution and qualification. Calculate your APS.
How long does it take to study Digital Marketing?
Usually 1–3 years for a first qualification, with optional honours or professional years after that.
What can I earn in Digital Marketing?
Typical South African salaries range from about R 200k – R 650k a year, rising with experience and specialisation. Demand is currently high.

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